Meet the Burke Family

Meet the Burke Family

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A Q&A with Nick Burke, owner of Go Mini's of Madison!

number 1

Can you tell me a bit about your background and how you got started with Go Mini’s?

My entire career was in sales and sales leadership in a variety of different industries. I always had an interest in a moving and storage business, and Go Mini’s had the most competitive differentiators and advantages to rise to the top.

number 2

What inspired you to start this business and what sets it apart from others in the industry?

After decades of working in the corporate world, I needed to pursue my dream of running my own business, being my own boss, and having more personal face-to-face interactions with my customers. Go Mini’s is locally owned and operated, provides the best in customer service, and is the only national storage franchise to offer the largest 20’ container available, among other benefits.

number 3

How long has your business been operating, and how has it evolved since its inception?

Other than all of the groundwork that occurred beforehand, Go Mini’s of Madison started offering containers for rent in October of 2021. It has been a focus to do something everyday to drive the business forward, whether that is marketing, networking, digital presence, or boots on the ground building relationships in our community.

number 4

What are the biggest challenges you've faced as a business owner in this industry?

Portable storage is still a fairly new concept, so helping people realize the value of its convenience is ongoing. Also, Go Mini’s is a brand completely new to South Central Wisconsin, so making sure that we are on everyone’s radar is a focus. In addition, WI winter has impacts here, unlike some other Go Mini’s locations in warmer climates. We’re always here, we’re always on, and always willing to help.

number 5

What do you enjoy most about being a business owner, and what keeps you motivated despite the challenges?

I enjoy the variety of duties that the business brings. I wear many hats, from accounting, marketing, social media, etc, but what I enjoy the most is what gets me out of the office and moving around, like assembling containers, managing my lot and inventory, and delivering containers while interacting with customers. It’s especially rewarding to give back to our community. We have been able to support some great non-profit and charitable organizations with our business.

Get to know Nick & Dawn Burke

cup-of-drink

Coffee or tea (or other)?

Dawn enjoys morning coffee, but Nick doesn’t drink either.

baseball

What's your favorite sports team?

I’m a lifelong Chicago Cubs fan. I can vividly recall the voices of Steve Stone and Harry Caray on WGN while watching games with my Grandpa when I was little. There’s also nothing like a trip to Wrigley.

christmas-tree

Do you have a favorite tradition?

Instead of dealing with retail, we reserve the Friday after Thanksgiving for putting up Christmas decorations. The kids get excited for Kiddie Cocktails and Christmas music as we decorate the house and put up our Christmas tree.

family

What do you like to do in your spare time?

Spend time with family. Family vacations, camping on the weekends, or even game and movie nights at home.

sun-umbrella

What would be your dream vacation?

We prefer trips to anywhere with a beach, but we would like to explore more internationally.

dinner

If you could only eat one meal for the rest of your life, what would it be?

Dawn: If there are no consequences (health, weight gain), Mac & Cheese, otherwise, Salmon.

Nick: There isn’t only one thing I could commit to.

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Meet the Burke Kids

home address

If you could live anywhere, where would it be?

Cash: Florida

Ella: In a Mansion with my parents

Cal: Mexico

person

What do you want to be when you grow up?

Cash: A drummer

Ella: A daycare provider and a nurse

Cal: Football player

dinner

If you could only eat one meal for the rest of your life, what would it be?

Cash: Pizza

Ella: Everything that we eat on Thanksgiving

Cal: Ham sandwich

santa-claus

What's your favorite holiday?

Cash: Christmas

Ella: Christmas

Cal: Christmas

time

If you had a time machine where would you go?

Cash: To the 80’s, mainly for the music

Ella: To go back and spend time with Great-Grandma before she passed

Cal: To the 90’s, since it seems so long ago

id-card

If you could change your name, what would you change it to?

Cash: I don’t want to change my name

Ella: Sarah or Suzanne

Cal: Max

family

What is something that makes your family special?

Cash: Owning our own business.

Ella: That we celebrate a lot of holidays with our family

Cal: When we play games together

music

If you had to pick a theme song to describe you, what would it be?

Cash: Not sure.

Ella: Unstoppable, by Sia

Cal: *Giggles* Crazy Train, by Ozzy

superhero

If you could have a superpower, what would it be?

Cash: To be indestructible

Ella: To fly

Cal: Invisibility